Web
Browser
1
A web browser generates an ad request.
Supply Partner & Publishers
2A supply partner generates a bid request.
TheAgency
Marketplace
3
The Marketplace generates a bid request.
Demand Partners & Advertisers
4Demand partners analyze the request.
8
The ad is shown, including all tracking pixels for the market place and all demand partners.
7
Supply partners determine the winning bid. Supply partners show the winning ad and tracking pixels.
6
The Marketplace generates a bid based on demand. Sends creative and tracking pixels.
5
Demand partners generate bids if desired. Sends creative and tracking pixels.
9
Tracking Pixels Load
10
Marketplace Tracking Pixels is logged
11
Demand partner tracking pixel is logged.
